Perigon + Groq: Building Trust in the Age of AI and Information Overload
Every day, millions of headlines compete for our attention. Some are accurate. Some are distorted. And some are generated entirely by AI. For Joshua Dziabiak, a serial entrepreneur who’s built five companies, this flood of information revealed a growing crisis; not of access, but of trust.
So he built Perigon, a company designed to do something powerful in its simplicity: bring clarity to chaos by helping people, and the businesses that depend on accurate information, see the world more clearly.
“I wanted to work on a problem with a real social mission,” Joshua says. “We’re all overwhelmed by information, and we don’t always know what’s true. I wanted to build something that could help fix that.”
A context engine for the information age
Perigon began as a small experiment. What started as a simple news app quickly evolved into something much bigger: a contextual intelligence platform capable of ingesting and understanding more than a million news articles a day. Perigon connects the dots across the world’s digital information, helping users cut through the noise and misinformation by structuring and contextualizing real-time data from across the internet.
Perigon’s system doesn’t just pull in stories, it identifies sources, organizations, and relationships, building a knowledge graph that reveals the complete narrative behind the headlines. Whether it’s a company merger, a breaking geopolitical event, or a social movement, Perigon helps users understand the “who,” “what,” and “why” from every angle.
AI signals that bring meaning to data
At the heart of Perigon’s offering is Perigon Signal. Instead of relying on keyword alerts or social listening tools, Perigon uses AI signals to track events, identify relationships, and surface updates that actually matter. It filters the world’s information, making it coherent and actionable.
That intelligence comes to life through real-world use cases across industries. For example:
- The world’s largest influencer agency uses Perigon to monitor the reputations of 14,000+ influencers, identifying controversies like legal issues or brand conflicts in real-time.
- A Canadian government contractor uses it to gauge public sentiment around immigration in U.S. media, helping optimize the timing of immigration-related communications.
- Sales and marketing teams use it to automatically surface new hardware startups in AI, creating instant lead lists and newsletter-ready insights.
The goal is simple: help people and organizations act faster, smarter, and more confidently in a world of infinite data. “We’re not trying to be the arbiter of truth,” Joshua explains. “We’re helping people see the full picture so they can form their own perspectives from information they can trust and make more informed decisions.”
Speed meets trust
As Perigon’s data pipelines grew and its ambitions expanded, one technical need became crystal clear: speed. Behind every Perigon insight, whether delivered through its News API or Signals platform, is an AI inference layer, the technical engine that connects inputs and outputs across the platform. For that system to work, it must be fast, consistent, and reliable. Developers can’t build fluid, real-time workflows if AI responses lag.
That’s where Groq came in.
“The first time we tried Groq’s demo, it was a wow moment,” Joshua recalls. “The moment you type something into the chat box, it feels like before you even lift your finger from the keyboard, the response is already appearing on the screen. It was exactly what we’d been looking for.”
Perigon had tested several major inference providers like OpenAI, Cerebras, and Anthropic, but found the speed and predictability it needed with the Llama-3.3-70B model running on GroqCloud, delivering an instant, seamless experience for both enterprise users and developers.
“Speed is critical,” Joshua says. “When one component slows down, the entire workflow suffers. Groq allows us to operate faster, and that gives us a competitive edge.”
Five times faster and far more confident
Since adopting GroqCloud, Perigon has seen up to a 5x improvement in inference performance and response times; a difference that’s transformed the team’s ability to deliver real-time insights to users. That leap in speed unlocked entirely new user experiences. Groq gave Perigon the confidence to launch public demos and interactive interfaces without worrying about lag or inconsistency. “We wouldn’t have had the confidence to do it without Groq,” Joshua says. “It gave us the performance we needed to make the experience something we were proud of.”
A partnership built on purpose
Beyond the technology, what impressed Perigon most was the partnership. Joshua describes Groq not as a vendor, but as a collaborator, one that’s equally invested in building responsible, scalable AI. Having a shared “build fast” spirit helped both teams move and learn together at the same pace. “It means a lot to have a partner who’s in it with you,” Joshua says. “We’re all navigating this new world of AI together, and Groq’s consistency and support have been invaluable.”
Doing good at the speed of Groq
At its core, Perigon’s mission isn’t just about technology, it’s about restoring trust in an age of information overload. With Groq powering its inference layer, Perigon is now scaling its mission even faster and helping the world see beyond headlines and toward truth, in real-time.
Because in a world flooded with information, context and speed can change everything.